Surge surf nutrition is a food supplement targeted at surfers. Unlike most nutrition powders on the market the surge formula isn’t designed for weight loss or muscle gains its all about performance. As a start up company and a new product I was approached with the design challenge of taking this idea and giving it a brand and identity that would separate it from all others.
I was able to capture the movement and power of a wave in the typography of the logo. The graphic sharp wave gives this brand the energy and the vivid blue and white against the black says elite. I continued this style through the packaging and website design, applying the high contrast treatment to the photography and the sharp angle as a consistent striking design element.
ClientSurge Surf Nutrition
ServicesBranding, Packaging, Web design
As a small start up business we needed a creative who could take our idea and belief in our product and give our brand the identity it needed to succeed. Jon was the perfect man for the job he listened and worked with us and we couldn’t be happier with the result.
JOSH CLEAVER – DIRECTOR OF SURGE