Rockwell Property Group specialise in developing new residential projects and restoring boutique residential properties, preserving iconic architecture while offering the latest in modern living. Their previous branding however had become dated and was not communicating the quality and boutique design direction of the brand.
The solution – a unique brand identity that uses custom typography to represent Rockwell’s bespoke design and attention to detail. Simplifying letterforms in this brand balances the negative space and gives a look of intelligence and sophistication. The use of serif font, grey and copper give the brand maturity and longevity.