Branding concept for a start up luxury fashion brand. Club Gray’s takes British heritage as a foundation on which to base its contemporary lifestyle goods. Producing luxury products for the 20-somethings of Britain’s cities and universities, Club Gray’s sets the bar for the modern day socialite.
The Club Gray’s logo has been designed to give a sense of heritage and luxury whilst still attracting a youthful modern audience. The serif font Baskerville used to give the logo an old school luxury style and the Hare used to give it a classic British identity. Whilst the use of colour, pocket watch and coat give the hare character and a youthful identity.